Environmental measures refer to actions taken by individuals, organizations or governments to protect and preserve the environment. These can include policies, laws, programs, initiatives, practices, technologies or strategies that aim to reduce pollution, conserve natural resources, prevent environmental degradation, promote sustainability, and mitigate climate change. Examples of such measures may include recycling, using renewable energy sources, implementing green building standards, protecting wildlife habitats, regulating industrial emissions or promoting conservation efforts. The goal is to minimize the negative impacts of human activities on the environment while preserving and enhancing its natural resources for future generations.